Rounding off five days of soaking the team in different perspectives, jolting them with energy and illuminating the infinite nooks and crannies of the City, the focus of the last day was on the Spirit of Dublin. To help the team explore this spirit, we invited in two key caretakers of Dublin – Jim Dunne of Design21C and Cllr Emer Costello, former Lord Mayor of Dublin.
Jim brought the team through the stages of the ongoing branding of Dublin project, entitled ‘What’s Dublin for?’ which will influence the identity of the City for the next 5, 10, 20 years. Explaining to the team that branding was about identity and meaning for the past, present and future, he laid out the success criteria of this project: that the identity be ‘compelling and truthful’. A ‘compelling’ identity will get you to the City and a ‘truthful’ identity will get you coming back over and over again. A sense of authenticity underpins all of this work. Jim brought valuable insights into listening, opening people up to change, and considering and including all of the different perspectives.
Cllr Emer Costello shared with us her genuine passion for the City and her experiences of the City from the unique perspective of Lord Mayor, from 2009 to 2010. During her tenure as Lord Mayor, she championed a number of different projects to bring about economic regeneration to the City, conducting two explorations through the Commission on Employment of Dublin as an International Student City and Dublin as a Centre for Creative Industries and Innovation. She also conveyed the complexities of the political system she works in, its limits and challenges. A slideshow of the various events she attended in the space of the year brought to light the infinite groups, clubs, organisations, societies and perspectives on the City.
After the speakers, the team marched on to their 100 examples and 100 ideas!